Augmented Reality, or AR, is a technology that is already part of your life today, and it will continue to enhance your world in ways never before imagined. AR is defined as the integration of digital information with live video, or the user's environment, in real time.
While AR has been around since the mid 90's, it has required heavy and expensive equipment. Today, a new generation of mobile devices has made AR available to everyone. One has the ability to view AR content through smartphones and tablets as well as through eyewear technology, allowing for hands-free instruction.
What is AR?
Did you know that the First Down Line and the Line of Scrimage you see in football broadcasts are examples of AR? The lines, along with their related information, are superimposed over the live event, viewed through your television, to provide you with additional information. You might even be tricked for a moment into believing the lines are actually there.
Use of AR in sports recordings is becoming more widespread. When watching a basketball game, for example, important players are often highlighted by displaying an animated circle beneath their feet to allow the viewer to easily focus on his actions.
AR in Sports
At Merlin, Inc, we use Augmented Reality (AR), to deliver technical instructions to iOS and Android devices. Equipment, devices or parts are viewed "live" through the camera of a mobile device. While viewing, a transparent layer appears, providing step-by-step instructions.
Studies demonstrate that 82% of learners struggle making the mental jump from traditional instructions to the physical object they are working on. Merlin eliminates this hurdle by displaying instructions in situ, or "directly over" the subject matter.
Merlin & AR
Our SaaS platform, Alchemy, enables the creation and delivery of product centric, mobile AR content for Marketing, Use & Care, and Service & Support applications. Merlin's content can be viewed on iOS, Android and Windows 8 devices without the need for any specialized hardware or software. Empower your employees and customers with information when they need it.
SaaS to Mobile Platform
Did you know that learners successfully complete instructional tasks up to 56% faster with the aid of Augmented Reality, or AR as it is more commonly known? Would you like to learn more about this game-changing technology?
Enable your customers and employees to branch your AR content, create their own versions and share on social media, enabling a new level of insight as to how they view, experience and interact with your brand.
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